Brinsley Bailey - Content Expert

Welcome! I’m a content specialist working across editorial, SEO, and performance-led content. I write long-form features, technical explainers, thought leadership, and conversion-focused copy, supporting everything from brand storytelling to user acquisition.

My experience spans copywriting, magazine-style editorial, educational content, product-led writing, CRM and lifecycle messaging, and B2B thought leadership, often translating complex or regulated topics into clear, credible narratives. This site showcases selected work across fintech, B2B, and consumer content, from strategy and execution through to distribution and impact.

Learn more about me

My experience so far

Content Marketing Lead at Bitpanda

2022- 2026

Oversee global editorial operations, and shape and execute website and blog content strategies that increase awareness, build trust, and enhance engagement across the Bitpanda platform.
Develop and implement Bitpanda’s Blog & Academy strategy, aligning with the overarching brand narrative.
Partner with the SEO team to increase conversion and improve Bitpanda’s organic search performance.
Deliver cross-functional content initiatives with product marketing, brand, and growth teams .
Scale and nurture a high-performing editorial team, whilst fostering innovation. experimentation, and maintaining KPI accountability.
Champion team morale and career development, balancing team performance goals with individual well-being.

Content Manager at iProov

2021 - 2022

Planned, developed, and produced multi-channel content for financial services, government, and tech audiences.
Created top-of-funnel assets, including whitepapers, eBooks, and email campaigns.
Collaborated with Global Marketing to ensure a consistent brand identity and strong online presence.
Executed content strategy for key industry launches and designed a scalable content workflow.
Developed an audience persona guide and streamlined design and publication processes for efficient content management.

Head of Content at THG Ingenuity

2020 - 2021

Led the B2B Content team, designing and executing high-impact campaigns to strengthen THG Ingenuity’s presence and thought leadership in DTC ecommerce.
Oversaw multi-channel content production (blogs, whitepapers, sales resources, social media, video) and monitored KPIs to ensure alignment with overall marketing strategy, brand voice, and business objectives.
Managed B2B social media channels, supervising copy, promotion, engagement, and performance to maximise audience reach and lead generation.
Directed team development through 1:1s, career planning, and quarterly check-ins.

Content Developer at Amazon

2017 - 2020

Crafted and maintained internal policy documents and SOPs, standardising processes and supporting global TRMS operations.
Created, edited, and managed content for internal teams and external third-party sellers, ensuring clarity, accuracy, and consistency.
Produced an internal policy that accelerated Chargeback investigations by 43%, improving operational efficiency.
Designed content strategies that reduced request average handle time by 15%, enhancing team productivity.
Developed a faster content launch process, reducing rollout time by 30% and improving adoption across teams.
Collaborated with cross-functional stakeholders to ensure content aligned with compliance requirements, business objectives, and user needs.
Simplified complex procedures into accessible, actionable content, enhancing usability for internal staff.

Copywriter at Edology

2015 - 2017

Created B2B and B2C content across websites, landing pages, and email nurture campaigns
Delivered short- and long-form copy, including product descriptions, adverts, social media posts, and editorial features.
Produced SEO-friendly content to boost engagement and drive traffic to product pages.
Collaborated with designers on UX-focused content to ensure an engaging and seamless customer experience.

Here is what people have to say about me.

Brinsley is a highly skilled content marketer with extensive experience in various industries, both B2B and B2C. He possesses the ability to distill complex issues and topics into an understandable and easily digestible yet entertaining manner.

Eduard Protzel, Head of Organic Search at Bitpanda
Brinsley is very professional, reliable and hard working. He has great leadership skills and throughout our time working together Brinsley was able to deliver a great content strategy and implement it together with his team. I couldn’t recommend him more as Content Manager.

Madalena Rugeroni, Marketing Lead at Bitpanda
Brinsley is by far one of the best managers I’ve ever had - and I don’t say that lightly. Kind, supportive and knowledgeable, he is a true leader who knows how to get the best out of his team. I knew I could rely on him for honest, constructive feedback and to always have my back.

Sophia Cosby, Content Specialist at Bitpanda

Names I’ve collaborated with

The tools I work with

CMS

Content management systems are my daily battle ground. I’ve become proficient with many of these systems and learned some in extreme depth. With years of experience, I’m confident in my ability to learn my way around new ones pretty quickly.

Data driven tools

These are the tools I rely on when I need to dig for the truth. Whether it’s to quantify the impact of my work, developing interest in a topic or perfecting something I wrote - I like to know the data as numbers don’t lie…

Project management

I like to keep things tidy and always strive towards well-organised projects. Little tasks or large projects - either way, these are the tools that help me ensure nothing slips through the cracks.